Top Fashion Brands This Week: Harmur, Pucci, Alberta Ferretti And More
Top Fashion Brands This Week: Harmur, Pucci, Alberta Ferretti And More
22/09/2022
This week, the top of the list goes to London-based label Harmur which gained 52% in search activity, after Carrie Johnson — ex-British prime minister Boris Johnson’s wife — was spotted donning a hot-pink maxi dress by the brand on her husband’s last day in office. Established in 2017, Harmur has quickly attracted a cult following, with fans including Amelia Liana, Poppy Delevingne, Jessie Ware and Lady Violet Manners.

Next up, Italian brand Pucci also gained 51% in search activity after the release of its Fall/Winter 2022 collection titled “La Piazzetta”. Championing bright and bold psychedelic patterns and colours without straying too far from its aesthetic, the line-up is definitely made to make a statement, and you can count on it to brighten up the colder seasons.

The recent Venice Film Festival has also catapulted a number of brands on the list, namely Alberta Ferretti (up by 48%) and Haider Ackermann (up by 32%). Supermodel Alessandro Ambrosio donned an embellished blue strapless gown by the former at the premiere of Mexican comedy ‘Bardo’; while Timothée Chalamet made waves in a backless design by the latter at the premiere of his latest film ‘Bones & All’.

The supermodel treatment can also be seen via Claudia Schiffer, who posted her ‘Barbiecore’ look during her trip to Greece. The midi dress with adjustable straps, smocked bodice and flared skirt is the “Lorraine” dress from boho-chic label Xirena, which had a 19% increase in search activity this round. Elsewhere, Kim Kardashian’s Interview Magazine cover — which broke the internet — led to a 31% increase in search activity for the publication.

Popular streetwear brand Kith is also one of the brands that enjoyed a significant increase in search activity (31%) for an apparent season: its decision to cast Jerry Seinfeld as the star of its upcoming Fall 2022 collection. In the first campaign images, the comedian can be seen donning a baseball cap, a branded varsity jacket and jeans from the brand, and we must say — he looks good.
Tie-Back Silk Halter Top by HARMUR

HARMUR Tie-Back Silk Halter Top

90,122 points

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abstract-print asymmetric raincoat by PUCCI

PUCCI abstract-print asymmetric raincoat

86,751 points

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bow-embellished evening gown by ALBERTA FERRETTI

ALBERTA FERRETTI bow-embellished evening gown

84,208 points

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double breasted blazer by HAIDER ACKERMANN

HAIDER ACKERMANN double breasted blazer

71,135 points

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Pyper Ruffled Gauze Mini Dress by XIRENA

XIRENA Pyper Ruffled Gauze Mini Dress

50,998 points

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x Tabboo! Candy Darling T-shirt by INTERVIEW MAGAZINE

INTERVIEW MAGAZINE x Tabboo! Candy Darling T-shirt

23,620 points

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Russell Athletic CUNY Queens College Low Profile 59Fifty Fitted Hat Waffle by KITH

KITH Russell Athletic CUNY Queens College Low Profile 59Fifty Fitted Hat Waffle

21,023 points

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