7 Fashion Brands To Keep On Your Radar

Created 30/11/2022

7 Fashion Brands To Keep On Your Radar
With a whopping 98% increase in search activity, Abra emerged as the top brand of the week, and if the brand doesn’t ring a bell yet, it should definitely be on your radar now. The label is founded by Spanish designer Abraham Ortuño Perez — the man behind some of the most well-loved designs in the industry, from Coperni’s egg sandals to Loewe’s balloon heels to Jacquemus’ sculptural sandals. Bottoms remain its top category with 43.8% and its top colour is pink with 31.3%. Having launched his namesake brand in 2020, the creative’s recent interview with Dazed is not to be missed.

Following behind is one of Abraham’s collaborators Jacquemus with a 66% boost in search activity and an increase of 4.8K followers on Instagram. The French cult label unveiled its Fall/Winter 2022 “Neve World” campaign last week featuring British rapper and songwriter Central Cee who’s dressed in the cosiest and fluffiest pieces, available in a range of captivating hues.

When it comes to fuzziness, New York-based brand Lapointe is known for their mastery play of textures and shapes. And with a celebrity following including Jennifer Lopez, Selena Gomez and Priyanka Chopra, it’s no surprise that it landed on the fourth spot with a 54% increase in search activity. 13.6% of its materials are made up of cashmere.

As we transition into winter, a slew of outerwear and cashmere brands are (unsurprisingly) making waves, including Canadian luxury brand Moose Knuckles (+54%) and American company Naadam (+46). The former is making huge waves for its partnership with Eckhaus Latta – the labels dropped its second capsule line, and the latter is on almost every gifting and shopping list that’s a testament to its popularity.

Our list is never complete without some street-cool labels, and Stone Island (+39%) has been steadily on our watch for its multiple collaborations as of late, from its football kit in partnership with Chelsea and England forward Raheem Sterling, as well as its latest team-up with New Balance. The sportswear brand’s classic 574 silhouette is given a military-inspired update that’s complemented with eye-catching details that anyone can appreciate. Over 90% of its target audience is men.

Last but not least, Carhartt WIP enjoyed a 29% boost in search activity and acquired over 2,000 followers on Instagram, thanks to its ongoing collaboration with Mastermind Japan which saw a collection of workwear and streetwear essentials that are decorated with the latter label’s signature skull motif.
production-gcp | 94cafb313dbfe813e6247ed201ba1fde0f3e967d (2023-01-27 00:26)