Boris Johnson's Wife Wears Pink Dress By Harmur

This week, the top of the list goes to London-based label Harmur which gained 52% in search activity, after Carrie Johnson — ex-British prime minister Boris Johnson’s wife — was spotted donning a hot-pink maxi dress by the brand on her husband’s last day in office. Established in 2017, Harmur has quickly attracted a cult following, with fans including Amelia Liana, Poppy Delevingne, Jessie Ware and Lady Violet Manners.

Next up, Italian brand Pucci also gained 51% in search activity after the release of its Fall/Winter 2022 collection titled “La Piazzetta”. Championing bright and bold psychedelic patterns and colours without straying too far from its aesthetic, the line-up is definitely made to make a statement, and you can count on it to brighten up the colder seasons.

The recent Venice Film Festival has also catapulted a number of brands on the list, namely Alberta Ferretti (up by 48%) and Haider Ackermann (up by 32%). Supermodel Alessandro Ambrosio donned an embellished blue strapless gown by the former at the premiere of Mexican comedy ‘Bardo’; while Timothée Chalamet made waves in a backless design by the latter at the premiere of his latest film ‘Bones & All’.

The supermodel treatment can also be seen via Claudia Schiffer, who posted her ‘Barbiecore’ look during her trip to Greece. The midi dress with adjustable straps, smocked bodice and flared skirt is the “Lorraine” dress from boho-chic label Xirena, which had a 19% increase in search activity this round. Elsewhere, Kim Kardashian’s Interview Magazine cover — which broke the internet — led to a 31% increase in search activity for the publication.

Popular streetwear brand Kith is also one of the brands that enjoyed a significant increase in search activity (31%) for an apparent season: its decision to cast Jerry Seinfeld as the star of its upcoming Fall 2022 collection. In the first campaign images, the comedian can be seen donning a baseball cap, a branded varsity jacket and jeans from the brand, and we must say — he looks good.