Embrace The Holiday Season In Style With These 7 Trending Fashion Brands
It’s the most wonderful time of the year! With the holiday season approaching, there’s no better time to take note of these trending fashion brands, whether to update your festive looks or to shop the best gifts for your friends and family. First up this round is South Korean label Ader Error (+53%) that’s making waves for its second collaboration with Zara. It recently launched the “Cycle A to Z” collection which features an array of bold and cool pieces, from oversized pinstriped suits to cosy loungewear and more. Its top three categories in retail marketplaces are shirts (17.3%), sweatshirts hoodies (16%) and outerwear (13%).
Italian outerwear brand Herno is also on the list with a 42% increase in search activity and over 8k new followers on Instagram. It’s to no surprise that search activity records a jump during winter (88%) compared to other seasons. Dropped less than two weeks ago, its newest collection comprises “all-weather pieces” that allow you to tackle rain or snow.
Manchester-born athleisure label Adanola is back in the lineup this week with a 39% increase in search activity for the launch of its latest line. Dubbed the “Layers” collection, the pieces are perfect for all your activities, from long-sleeve tops and leggings to staple sweats to padded jackets.
Naked Wolfe also enjoy ed a 36% boost in search activity due to the opening of its first store on London’s New Bond Street. The luxury footwear label is known for its ‘Spice’ platform boots which are perfect to make a statement in this cold weather, but its well-loved Victory sandals definitely make great party heels too. Over at Royal Albert Hall, The Fashion Awards 2022 was held last week, and designer Harris Reed — who was tapped as the creative director of Nina Ricci three months ago — attended the event in a stunning black feathered number from the brand. As a result, search activity for the brand was boosted by 35%.
As the temperature drops, it’s time to slip into our warmest boots, and this is where Italian brand Moon Boot comes into play. It recently gained over 3.3K new followers on Instagram. The label recently teamed up with Milan-based knitwear brand Alanui on a collection that’s designed with après-ski references, and they’re both functional and versatile. As a result, there’s a surge in search activity in winter (80%). Speaking of skiing, French Alpine skiwear brand Fusalp (+33%) has partnered up with Pucci on a capsule made for the slopes. Classic ski pieces and accessories are emblazoned with the Italian luxury fashion house’s signature prints.