From Slopes To Streets: 6 Trending Fashion Labels
While last week’s round-up comprised a slew of rising fashion brands to know, this round’s list features labels that are trending for all the right reasons. Cinching the top spot is Lynn Ban, a New York-based fine jewelry brand that has been on everyone’s lips ever since its founder made a stylish and charismatic appearance on Netflix’s Bling Empire: New York. After landing on the second spot last week, this week’s search activity jumped by a whopping 90%. The name might not ring a bell, but the brand has amassed a long list of A-list clients, from Beyoncé to Rihanna to Lady Gaga.
On the third spot is Vuarnet (+49%) — a mineral glass and polarized sunglasses label from France that has been around since 1957. With ski season at its peak, it’s unsurprising to see a boost in search activity for skiwear and accessories brands. Its coat jackets are the top category among all items. The label recently launched its Fall/Winter 2023 collection that features full attire, from puffer coats and bodysuits to snow goggles and balaclavas.
Colombian-born French designer Haider Ackermann also made the news for the presentation of his collection for Jean Paul Gaultier, which boosted the search activity for his brand by 32% and led to over 4,000 new followers on Instagram. The fourth installment of Gaultier’s guest designer program, this collaboration paid homage to the founder’s immaculate construction, and it’s truly one of the project’s best lines yet.
Following last week’s highlight of prom attire, wedding guest dresses take the spotlight this time, as Mac Duggal was featured in an array of shopping listicles. whether it’s Brides’ Mother-of-the-Bride dresses list, the best emerald bridesmaid dresses round-up, or for a red carpet event, trust the brand to be included in the mix. This has resulted in a 29% boost in its search activity. When it comes to brides, Jenny Yoo’s chic and minimalist designs proved to be a popular pick, as they enjoyed a 28% jump in search activity. Like Mac Duggal, the New York-based designer can be found in almost every bridal trend article online.
Last but not least, to round up the month of love, For Love and Lemons proved to be the brand to go to (+24%). Its ongoing collaboration with Victoria’s Secret continues to be a favorite, as some of its recent drops including the Romantic Roses pieces are some of its most talked-about designs right now. Aside from that, its limited-edition Spring 2023 drop is also available to shop right now. Aside from that, if you’re looking for a dress for your next event, you should definitely check it out as over 50% of its categories goes to dresses.