Telfar Bags Take Over Brooklyn At Rainbow Pop-up Shop
New week, new buzzworthy labels. This round, Telfar’s Rainbow collaboration continues to make an impression, as it cinches the top spot with a 78% increase in search activity following last week’s 60%. Although the Shopping Bag is the brand’s most renowned accessory design, the recently-launched Round Circle Bag — which is the label’s highest-priced item — is leaving a lasting impression too.
Following the end of Spring/Summer 2023 Fashion Month, a number of brands have also been making waves, including Iconic Japanese label Yohji Yamamoto which secured the fourth spot with an increase of 51% in search activity. Sticking to his avant-garde aesthetic, the womenswear looks are cut in graphic shapes that take the all-black designs to the next level. You can note that 22% of its top category goes to shirts, from long-length to oversized shirts.
The winner of last year’s LVMH Prize Nensi Dojaka show was also one of the underrated favourites of the season, as her looks — inspired by organic silhouettes and flowers — continue to radiate that sensual allure. So it’s no surprise that her brand activity went up by 21%. 29% of its top category is swimwear – a must-have for your beach holidays. Rounding up the list is GCDS (up by 20%), whose partnership with Nickelodeon’s SpongeBob SquarePants inject a playful twist into the streetwear ensembles.
Elsewhere, South Korean label XLIM has recently dropped the third release of its “EP. 2 Synopsis” collection, which gained itself a 39% increase in search activity. Well-loved for its bottoms and jackets which take up almost 60% of its product line, this drop includes a panelled blouson windbreaker as well as contrasting designed trousers. Speaking of outerwear, Stutterheim is also another brand to note, as its trench and raincoats have been consistently featured in different publications online, leading to a 24% increase in search activity.
British fashion house Studio Nicholson also made it into the round-up as it enjoyed a 22% increase in search activity for its collaboration with Zara Man on a capsule line that’s made up of refined and versatile separates. Last but not least, Kiko Kostadinov which has partnered up with footwear brand Asics has resulted in an eye-catching dad sneaker design in silver and pink, perfectly encapsulating the trending Y2K vibe. Like the former, the British-based menswear brand’s search activity also went up by 22%.