09 Dec 2022, Avg. Markdown

BRIGLIA 1949

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pleat-detail cotton chinos by BRIGLIA 1949
pleat-detail cotton chinos by BRIGLIA 1949
slim-cut chino trousers by BRIGLIA 1949
high-waist tapered trousers by BRIGLIA 1949
tapered cotton trousers by BRIGLIA 1949
Theme

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Social & Search

Social and Search metrics help show trends outside of standard marketplaces and eCommerce stores. The seasonal search correlation baseed on the relationship of users searching for this brand name, compared to other “seasonal” oriented searches.

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The Latest Buzzword In Fashion - "Athleisure"

Our list this week proved that athleisure is still very much a buzzword in fashion, as Manchester-based label Adanola cinches the top spot with a whopping 70% increase in search activity as well as gaining over 5,000 new followers on Instagram. Known for its comfortable-casual designs, the brand’s latest collection is made up of an array of fan-favourite designs, from sweatpants and T-shirts to trendy cargo pants and new nylon sets.   The power of K-pop group BTS needs no explanation, and after its youngest member Jungkook donned MISBHV’s nylon jacket at the band’s concert in Busan, the street-cool brand’s search activity shot up by 43%. Want to score a piece of MISBHV? Shop it on Farfetch and SSENSE, as almost 80% of its products are housed under these two e-retailers. The label was also recently spotted on Kylie Jenner while filming The Kardashians on Hulu.  Fellow streetwear label Aimé Leon Dore also ranked high this round (+33%), as its collaboration with New Balance saw the drop of the new 550s. Minimal yet eye-catching, the design was undoubtedly a hit.   LA-based yoga brand Alo Yoga has also gained 25% in search activity. Its top category goes to bottoms with 37.8%. Counting the likes of Addison Rae, Candice Swanepoel, Alessandra Ambrosio and Hailey Bieber as its celebrity fans, the label’s gym-to-streets pieces strike the right balance between style and functionality.  As we’re settling into autumn, outerwear brands are slowly gaining more traction, and luxury Italian label Herno is one of them (up by 23%). A label that champions sustainable and ethical production since the start, it’s taking its designs to the next level this fall/winter. Unsurprisingly, coat jackets are its top category with 91%.  Last but not least, the recent CFDA Fashion Awards was one of the most talked-about events this week, and Khaite (+19%) and Skims (+18%) were two of the brands that enjoyed an increase in search activity after being worn to the red carpet by Kendall Jenner and Kim Kardashian respectively. The It model sported a chic spaghetti strap gown with a deep V-neck, while the latter wore her own shapewear label under her Dolce & Gabbana dress.  

11/11/2022
The Latest Buzzword In Fashion - "Athleisure"
Get Ready For Your Winter Wardrobe

This week, New York-based label Miguelina rose to the top with a 49% increase in search activity. An international pioneer of luxury women’s resort wear that was founded by Dominican-born designer Miguelina Gambaccini in 1999, its designs exude that sense of effortless ease. And as the year-end holidays are approaching, it’s to no surprise that the label is gaining traction. Dresses made up of its top category with over 50%, so it’s a great option if you’re looking for one. Last week’s top brand Adanola continues to create a buzz a week later, as the brand shifts to the second spot with a 47% increase in search activity. The athleisurewear label recently launched its biggest-ever collaboration with fashion stylist Pernille Teisbæk who amassed 1.4 million followers on Instagram on a range of curated looks that are made to wear from gym to streets. Armor-Lux may not  be a household name, but it’s actually a well-known brand in France. Offering men’s, women’s and children’s collections, the label recently opened its boutique at 8 rue du Chatelet, which catapulted its search activity by 41%. Its top categories when it comes to restock and retail marketplaces are shirts, with 77.3% and 74% respectively.  Following closely behind is LMC, also known as Lost Management Cities, which launched the final drop of its Fall/Winter 2022 collection via a lookbook that exudes cool, laidback vibes featuring New York-based skateboarders, Kyota Umeki, Chris Ramos, and King Abdo.  As we’re approaching winter, Italian outerwear label Bomboogie is also making waves (+32%) for its well-made pieces. 62% of its category goes to coats and jackets. Its range of designs that are made using synthetic padding — PrimaLoft — derived from recycled materials provides the same amount of warmth as the classic down material.  On the other hand, New York-based brand Laquan Smith is reeling from all the hot red carpet moments, as its designs were recently spotted on Khloe Kardashian, Lenny Kravitz, Sydney Sweeney, Kelly Rowland and more. As a result, its search activity increased by 29% and it gained 5.8K new followers on Instagram. The last three names on our list — namely Kiko Kostadinov (+29%), Y/Project (+25%) and Moose Knuckles (+24%) — all have one thing in common: they recently launched covetable collaborations with equally trendy brands. London-based label Kiko Kostadinov teamed up with Hysteric Glamour on a crazy-cool line-up for Asics; Y/Project’s Jean Paul Gaultier high-fashion-and-streetwear collab is definitely one of the most talked-about at the moment; Canadian winterwear brand Moose Knuckles’ partnership with Eckhaus Latta givest their functional designs that downtown-cool twist.

18/11/2022
Get Ready For Your Winter Wardrobe
7 Fashion Brands To Keep On Your Radar

With a whopping 98% increase in search activity, Abra emerged as the top brand of the week, and if the brand doesn’t ring a bell yet, it should definitely be on your radar now. The label is founded by Spanish designer Abraham Ortuño Perez — the man behind some of the most well-loved designs in the industry, from Coperni’s egg sandals to Loewe’s balloon heels to Jacquemus’ sculptural sandals. Bottoms remain its top category with 43.8% and its top colour is pink with 31.3%. Having launched his namesake brand in 2020, the creative’s recent interview with Dazed is not to be missed. Following behind is one of Abraham’s collaborators Jacquemus with a 66% boost in search activity and an increase of 4.8K followers on Instagram. The French cult label unveiled its Fall/Winter 2022 “Neve World” campaign last week featuring British rapper and songwriter Central Cee who’s dressed in the cosiest and fluffiest pieces, available in a range of captivating hues. When it comes to fuzziness, New York-based brand Lapointe is known for their mastery play of textures and shapes. And with a celebrity following including Jennifer Lopez, Selena Gomez and Priyanka Chopra, it’s no surprise that it landed on the fourth spot with a 54% increase in search activity. 13.6% of its materials are made up of cashmere. As we transition into winter, a slew of outerwear and cashmere brands are (unsurprisingly) making waves, including Canadian luxury brand Moose Knuckles (+54%) and American company Naadam (+46). The former is making huge waves for its partnership with Eckhaus Latta – the labels dropped its second capsule line, and the latter is on almost every gifting and shopping list that’s a testament to its popularity. Our list is never complete without some street-cool labels, and Stone Island (+39%) has been steadily on our watch for its multiple collaborations as of late, from its football kit in partnership with Chelsea and England forward Raheem Sterling, as well as its latest team-up with New Balance. The sportswear brand’s classic 574 silhouette is given a military-inspired update that’s complemented with eye-catching details that anyone can appreciate. Over 90% of its target audience is men. Last but not least, Carhartt WIP enjoyed a 29% boost in search activity and acquired over 2,000 followers on Instagram, thanks to its ongoing collaboration with Mastermind Japan which saw a collection of workwear and streetwear essentials that are decorated with the latter label’s signature skull motif.

30/11/2022
7 Fashion Brands To Keep On Your Radar

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